Our bold claim is that with S.M.A.R.T. SMM, your SEO can be effortless. Think about it: if you manage to create a compelling keywords-rich profile on one of the highly ranked social networking sites, your profile could easily appear on the top of search engines results, unlike your own site that could take months or even years to get a decent SERP or Search Engines Results Placement.
However, you can reap all these rewards and more if and only if your SMM was S.M.A.R.T. So, let’s start to become SMM S.M.A.R.T.
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S.elective
With the avalanche of SMM choices out there, you need to be selective and choose those that best fit your business goals. In doing so, think quality versus quantity. In other words, it is better to have quality profiles in 5 social sites and take the time to create a powerful presence there than just creating profiles in 100 sites that you probably wouldn’t visit again!
Also, being selective involves making sound choices about where to blog comment or guest blog. There is a huge difference between commenting on a mediocre blog and guest blogging on a high ranked blog. Be selective!
M.emorable
You must create a compelling profile that standout compared to your competition. In other words, your profile should be memorable to your niche market and if writing is not your cup of tea, it is best to hire a professional for that purpose and it will pay off. Take my word for it.
Having said that, it is important to remember that social is a keyword in SMM. In other words, your profile should show personality and have a friendly vibe to it rather than a direct sales pitch. Those who oversell on SMM sites fail miserably. Don’t be one of them!
A.ctive
If you want to boost your online visibility and guarantee maximum customer engagement using social media, you must be active. In other words, constantly engage with your customers/prospects and dedicate considerable time for building personal relations rather than just broadcasting what your business is about.
R.esourceful
Projecting yourself as an expert in your field is by far the most effective niche domination strategy. You can accomplish this goal by CONSTANTLY delivering quality content that offer practical solutions and great advises to your niche.
You can easily skyrocket your social media influence by becoming the “Aha” expert. In other words, if your readers constantly say: ”Aha! I didn’t know that before”, they will keep coming back for more. Again, quality is far more important than quantity in that regard.
T.argeted
Whether you are a seasoned marketer or just a beginner, you probably know that trying to sell to everyone is the fastest route to utter failure. What many e-marketers don’t realize is that SMM sites can be a great tool for you to reach your target market and hopefully dominate it.
Lucky for us, SEOmoz took the time to gather 101 Social Media Sites List and, needless to say, Facebook was on top of the list. ( Mark Zuckerberg should be proud! ). SEOmoz also gave Facebook, LinkedIn along other sites primary value for their ”Strong Profile Ranking”. This expression means that creating a profile on these site will boost your own ranking, not to mention the increased targeted traffic that you will receive as a result. On top of that, you will be enhancing your corporate branding and online reputation while building your social proof in the same time.
To make your SMM journey even more enjoyable, many social media tools have been designed to help you automate the “broadcasting” side of your SMM, the most popular of which is ping.fm. All you need is to ping once to send your updates to 50 social media networking sites. This means that you can get instant 50 backlinks to your site with just one click thanks to ping.fm. Sweet!
Think of SMM sites as a reliable market research tool. In fact, some marketers effectively use it to test drive a new product or service. I couldn’t think of a more subtle way to “test the waters” and find out what your niche market is looking for and give it to them.
That’s it! Make sure to stick to the S.M.A.R.T. SMM golden rules and the sky is your limit. Good luck!