For the first time ever, the door became wide open for businesses to get in touch with their prospects and customers on a deeper yet none-intrusive level. Books can be written on SMM success stories in general and Twitter’s success stories in particular. In this article, we will discuss how Dell and American Express leveraged Twitter to expand their customer base and as a result, maximized their profits.
Dell SMM Success Story
Back in 2008, Dell officials (NASDAQ: DELL) proudly announced that Twitter helped them become one million dollars richer easily and effortlessly in 2007. This is how Dell leveraged Twitter intelligently: messages were sent to Dell’s Twitter followers notifying them about discounted products that you could buy online and encouraged them to forward the information to others. That’s all!
American Express Success Story
American Express created the Open Forum – an online community that offers helpful information and resources to business owners. The main purpose of the forum was to promote the AMEX brand. The open forum popularity grew rapidly from 20K in Jan. 2008 to 160K in Dec. 2008.
Until then, Twitter didn’t come into play but American Express made a very sound decision by co-operating with Guy Kawasaki, a renowned author and entrepreneur. Guy was very intelligent to see the real potential that Twitter has for bringing traffic to the Open Forum. So, he relied on it heavily and as a result, Twitter was the second website (right after google) that drove traffic to the Open Forum. In fact, the number of Guy’s follower on Twitter exceeded 60,000 people all of which American Express was able to reach.
These statistics are staggering and if twitter managed to help big companies like Dell and American Express in expanding their customer base, it can certainly help you the same way. In fact, the zero or close to nothing cost of SMM sites provided an unprecedented opportunity for small businesses to gain more visibility and substantially increase their market share.
For optimal results, you will need to offer a lot of QUALITY tweets in order to ensure maximum visibility on Twitter. In fact, there are some recommended tweeting times that you can follow in order to maximize your visibility. Lucky for you, you don’t have to actually tweet every couple of hours. Instead, you can take advantage of excellent social updates scheduling toolsin order to to preschedule your tweets ahead and save more of your precious time.
Dell’s story dates back to 2007 and I am sure Twitter has made them several millions since then. So why don’t YOU jump in and grab a nifty share of the pie? Good luck!