T weet Often (Duh!)
W aaw fellow “twitterers” with your killer tweets
I nnovate your Twitter profile
T arget the right people to follow/retweet
T rack your progress using Twitter lists
E ngage your followers and make it fun!
R efine your overall Twitter strategy!
TSSS # 1 Tweet Often (Duh!)
If you are after effective twitter presence (who isn’t?! ), you must tweet often. I believe that 5 tweets per day should be your bare tweeting minimum under any circumstances. Lucky for you, t his is not such a daunting task since you can tweet on the go using your cell phone or preschedule your tweets using many free tools such as ping.fm. And hey, try to take advantage of Twitter’s rush hours!.
TSSS # 2 Waaw Fellow “Twitterers” With Your Killer Tweets
Yes, you must diversify your tweet contents and avoid the sales pitch at all costs but that’s not enough! As different as your tweet topics should be, they should have one thing in common: all of them should be eye-catching, compelling and have the “you MUST retweet me” waaw factor! How can you constantly deliver “retweet me” tweets? Simple! spy on the big players to learn the ropes, but NEVER copycat them. Be authentic and keep it real!
TSSS # 3 Innovate your Twitter Profile
Your Twitter profile should standout of the crowd, ensuring that it supports your corporate or personal branding goals, whichever your Twitter account represents. Here are some proven tips to ensure you will win the Twitter Idol!.
TSSS # 4 Target the Right People to Follow/Retweet
Targeting the right people to follow on Twitter can be done in 3 easy ways:
- Searching for the keywords they are likely to use in their tweets
- Searching for relevant hashtags
- Checking out relevant twitter lists
As for the right people to retweet, these are the ones who deliver “retweet me’” tweets. So, when you share their tweets, your followers will be grateful that you did. Also, it’s a good idea to show appreciation of those who frequently retweet your tweets by doing the same for them, but make sure to always pick “retweet worthy” tweets. (Formulists allows to create a list of your recent” retweeters”. Sweet!)
TSSS # 5 Track Your Progress Using Twitter Lists
Twitter allows you to create private lists of any Twitter users including non-followers. This gives you a great opportunity to spy on your key competition and conduct all kinds of market research. For more details, make sure to read our comprehensive “ How To Use Twitter Lists for Branding and Competitive Intelligence” article.
TSSS # 6 Engage Your Followers and Make it Fun!
In addition to giving your tweets the “waaw’ factor, try to give most of them the “fun” factor. You can ask all kinds of cool questions and share practical jokes and laughter-grabbing stories. For example you can initiate: “The Tweet of the day” contest where each of your followers nominates their favs and you pick the winner!
We recently conducted a Twitter live interview that generated a lot of buzz and we plan to maintain our Twitter interviewing tradition for future “Meet the Movers” posts.
This is just the tip of the iceberg! People are coming up with all sorts of fun Twitter games and ideas every day. We plan to dedicate an entire article about “Twitter Fun” in the near future.
TSSS # 7 Refine your Overall Twitter Strategy
Now you need to put all the puzzle pieces together and see where your points of strengths lie and where you need to do further work. For example, after careful examination you might realize that you have done a fabulous job in generating brand awareness on Twitter (reflected in increased number of followers and retweets). Still, you are not seeing enough sales conversions. This would mean that you need to give more focus on customer engagement; while keeping a close eye on your competition.
Now that you did your Twitter homework, sit back, relax and see your Twitter visibility skyrocketing , paving the way for your massive success. Let’s soar so high with the Twitter bird in 2011! I hope you’re not afraid of heights 
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What other TSSS advises would you like share with us? What new ideas/insights did this article inspire for your business goals? We can’t wait to find out…
